I am an optimistic, creative, organized woman, with high sensitivity, in love with beauty, art, I am brave, I have courage, sometimes a bit dreamy… haha

I am dedicated to listening, imagining, accompanying, designing and materializing the jewelry that clients desire. To fulfill dreams of people who understand that, in the detail, in the little things, is what is important in life. And of course I am dedicated to selecting the best gems and diamonds for my clients, all my jewelry contains gems: with an excellent shine, an incredible color and with its own energy and personality.

I have liked them since I was little, they attract me, that shine they have, those colors, their shapes and peculiarities are fascinating to me. Each gemstone has its own energy, its own personality, it’s like you can connect with them, and in the end you end up thinking, did I choose it, or was it her? Hahaha that happened to me in laboratory class when I studied gemology, there were some of the stones that I fell in love with! That’s why I think that their beauty and energy can make us feel that we are protected, or they can make us feel more confident, or feel safer when we wear them, it is something fascinating.

I started working in the world of retail jewelry at Aristocrazy in the after-sales department, there I learned a lot about how a company works, departments, management, and about jewelry, because although I studied jewelry appraisal while I worked and we learned about jewelry techniques, In the end where I learned the most was with the workshops and repairs. When I came in, the department was being set up and my boss and I were doing everything, it was crazy, I don’t even know how we managed it, it was exhausting… but I have very good memories, I learned a lot. After leaving Aristocrazy, a few months later I entered the gemology department at Suarez. And here it was a different learning experience, I learned a lot too, I selected stones and stones and stones, I made a lot of eyes to see and see and see, and so I could begin to distinguish with the naked eye those gems with the best characteristics, of course here I already learned what it was. high jewelry, like the gem and diamond market worked, the high jewelry market belongs to luxury and there it sells exclusivity and quality, in addition to design.

The High Jewelry market is very exclusive. The customer who buys High Jewelry looks for exclusivity, quality, and design. You know what you are buying, you know the quality you want in your jewel… we are talking about a very small and specific market, in which the quality of colored gems: sapphires, rubies, emeralds and diamonds (white diamond and fancy diamond ) has to be the highest, because the client demands it. They are clients who have no problem paying whatever is necessary to acquire the highest quality and exclusivity. A High Jewelry jewel must be comfortable to wear, soft in contact with the skin, with a very elaborate design, and for this all the technical and design knowledge must be put at the service of the Jewel.
On the other hand, there is the diamond market, which is a very standardized market, which allows us (if you have the necessary knowledge) to buy a diamond that is 5000 km away just by looking at its certificate. The certificate is unique for each diamond, it is like your ID. And it is where we can see the characteristics and quality of that diamond, if you know how to read it you can buy diamonds without seeing them. The price of diamonds fluctuates, just like that of gold, so there are times when their prices are tighter and others when they rise a little more. Of course, the diamonds used for fine jewelry always have a certificate, and they usually have a high size and quality. Many times, as is the case with Fancy diamonds, the client wants to buy only the diamond as an investment, since these diamonds are very rare and scarce, and reach very high prices at auctions.
Being a gemologist specializing in diamond and colored stones, I can guarantee my clients who request the highest quality gemstones for their jewelry at the most reasonable price. In the end, the job of a gemologist is to know where to look to choose the best quality at the best price, and not to be fooled. Currently, with synthetic diamonds and laboratory-made imitations of colored gems, you have to be very careful when buying gems and always having a professional who can advise you or get you what you need is essential.

In my latest collection, Blanche, there are youthful and colorful jewels, I wanted to make a collection in which you could personalize your jewel: choose the color of gold and the gem, within an already established design. I love customization, and I believe that in this globalized world it is the future of luxury, buying something that few people have, with your personal touch and taste, that’s why I thought about releasing this collection based on tourmaline and multicolored sapphire. Pieces for everyday life, that are not heavy, that are comfortable to wear, and that are different and original, that not everyone wears. And also made to measure, because we manufacture to order. There is an increasing need to become more aware of the scarcity of resources and energy on our planet, and a very effective way to use the necessary resources and energy is with on-demand manufacturing.

In the case of the Atelier, the client brings an initial idea, they usually bring a photo, or an idea that is materialized in the first interview, where they usually tell me the story of why they want that jewel, what it means to them, what their preferences are, So that first phase is listening and inquiry. From there I usually do work on collecting images and sending them to the client to see what their style is. After making some sketches by hand with different ideas, always taking into account the client’s preferences and instructions. Once a sketch is chosen, it may already be the one chosen for the 3D design, or more options inspired by that first sketch may continue to be worked on, it all depends on the client. Then we would move on to the 3D design, which is where the complete design is appreciated and where the final touches are made before moving on to manufacturing. Among all this soil, go looking for the gems, since the colored ones do need to be seen in situ and are more complex to find. After printing the 3D design on a printer, it is passed to the foundry and later to the workshop. Finally we would go to the setter and finally again to the workshop to give it the final polishing touches so that everything is perfect.
In the case of collectible jewelry, it is the same process, but doing prior work to collect ideas, sketches, concepts and images that I place on moodboards, and in my design notebooks, where the idea I want takes shape. . embodied in the new collection.

I am inspired by many things… for example, for my Blanche collection, I was inspired by friendship, friends who even before I thought that I could be able to create my own brand, they were already clear that I could and should do it! And they supported me from minute 1. I also love to travel and get to know cultures different from mine… it opens your mind and your gaze a lot… I am inspired by landscapes, nature, even emotions… art in all its forms, painting, sculpture , architecture… everything is susceptible to inspiration, because in the end, beauty is not outside, but in the eyes of the beholder.
Furthermore, I am convinced that nothing I design comes from my mind, let’s see how I explain it… I believe that I am a mere vehicle that transforms those ideas that float in the collective imagination, into matter, into jewelry. The ideas are already there, they are just waiting for someone to channel them and materialize them… this is how we explain how in different places in the world you can have the same idea at the same time… I find that fascinating.

French jewelry is one of my main inspirations, France is the cradle of jewelry and its jewelry is so delicate and with so much taste, it is wonderful. I also pay a lot of attention to the style of jewelry that is made and liked in the United States, especially because they use a greater variety of colored gems… it is less difficult for them to innovate because their audience prefers jewelry that is not as anchored in tradition as we think. happens in Europe…
Of course another important influence is where I “grew up”, let’s put it that way hahaha, where I kept an eye out and learned: in Aristocrazy and Suarez, they will always be inspiration and references because having been my beginnings they left an imprint that will always be there. Aristocrazy with its design and crazy creativity, and Suarez with its quality, especially in gems and diamonds, and with its elegance and sobriety.
Then there are artists who made jewelry, who I love and who made true works of art, such as Rene Lalique or Alfons Mucha, both from the Art Nouveau style. The curved shapes and designs with enamels and glass with so much color seem wonderful to me.
And as international brands, I really like Bulgari, because of the amount of different colored gems it uses for its designs. In the end, what I like most about jewelry are precious stones, they are my passion.

When I was in college I did research on cursed jewels of the world hahahaha, I don’t know why it happened to me, but I researched The Pilgrim Pearl, or the Opal of our Royal House that they say is cursed… but the story that impacted me the most, Because I had seen the movie Titanic and there they told us a different story about that jewel, it was the story of the famous Blue Hope Diamond.
It turns out that that diamond was stolen from the statue of a Hindu goddess and there began its curse, all those who owned the diamond or the women who carried it ended up dead. And we are talking about 24 owners of the diamond dying throughout history, there were not a few.
Until it was donated to the National Museum of Natural History of the United States by Harry Winston and that’s where the curse ended. It’s curious isn’t it? When it stopped “belonging” to someone and was donated to the American people, the curse ends.

I think the most complicated, especially to set due to its numerous inclusions, which makes it more prone to fracturing and breaking, is the Emerald, and it is also my favorite gem!! The green color of the emerald is unique and beautiful, it is like a miniature piece of jungle.
In the workshops when there was an Emerald to be set it was always given to the best setter! Because it is a stone that, if you subject it to a lot of pressure, fractures or worse, it can break. In fact, in the past, the legs that were going to hold an emerald were made with 24-karat gold because it was softer than 18-karat gold, so as not to damage the gem.

Jewelry is art, it gives us beauty, it makes us feel, it impacts us… it is tradition, it is part of our culture and our history… at the same time it is rupture, rebellion, modernity, it can give us a different vision that takes us out of our comfort zone… the same jewel can represent an idea for one person and the opposite for another, it depends on their experiences… it is status, and luxury, of course, but apart from that it is much more than that, it is emotion, love, security, friendship , it is pleasure, it is knowing how to appreciate the small details of life, which in the end are what make the difference…

The most in-demand piece of jewelry is the ring, especially in custom jewelry. And in my case the engagement ring is king hahaha. I started by making an engagement ring, and it is what clients request me most. The truth is that I am not very aware of trends, since jewelry does not follow the same rhythm that clothing or accessories can follow… it would be unviable. I like the idea of ​​timeless jewelry, with high-quality raw materials, that lasts over time.
But if I had to highlight a trend that I like in current jewelry, it is the curve, the undulation, the sinuosity in the shape that can be seen in the metal and in the setting of the gems, and that we can achieve thanks to new techniques. 3D design. A jewelry more in contact with organic shapes.

Well, you can find me on my website, www.alyamartin.com on Instagram @alyamartin.jewels, by phone, WhatsApp email, I work by all means, even when the client is from another country we manage everything by video call. The good thing about technology is that it allows you to be in contact with people from anywhere in the world.

Green in all its variations.

Madrid is my city.

I have a salty flavor, that of tomatoes freshly picked from the garden with a little oil and salt, yum.

How difficult, I love cinema and I have many favorites… «Dead Poets Society» made me think a lot and Robin Williams was one of my favorite actors… and one of the last ones I have seen and loved is «Poor Creatures» “Emma Stone’s performance is incredible, and the beauty that the entire film gives off, it is wonderful!

Well, a very geeky crush from my career as an Art Historian is “El David” by Bernini. He seems very handsome and super masculine to me hahaha. And one of flesh and blood, the actor Tom Hardy, I love him.